Expert Programme in Business Analytics & AI for Decision Making

In collaboration with

Description

Delivery mode
Face-to-face and online
Language
Spanish
Credits
20
Places
30

Expert Programme in Business Analytics & AI for Decision Making

Today’s business landscape is driven by big data and artificial intelligence. Organisations demand professionals who know how to leverage these data, create analytical models, and expertly use technical resources to gain an in-depth understanding of operations and optimise decision-making processes in increasingly dynamic environments.

The Expert Programme in Business Analytics & AI for Decision Making offers applied technical training in data analytics and artificial intelligence tailored for business environments. Participants become proficient in the use of tools such as SQL, Python, modelling and visualisation techniques, using them in practical projects that tackle actual business problems.

NTT Data Europe & Latam is CUNEF Universidad’s institutional partner in this programme. Experts from the organisation participate as lecturers, contributing their extensive experience in international data and AI projects, and bringing professional methodologies and standards into the classroom.

Curriculum

The programme uses a step-by-step approach that enables participants to master data analysis and artificial intelligence skills by applying them to real business challenges. Starting with the principles of data analysis, it gradually progresses towards the use of analytical models and machine learning to tackle specific business problems.

Throughout the programme, participants learn:

• The fundamentals of data analytics and how to apply them to solve business problems.

• How to structure and manage corporate information using relational databases.

• How to leverage and transform data using Python.

• How to visualise and interpret results using Business Intelligence tools.

• How to use artificial intelligence and machine learning models in real projects.

The programme is divided into the following modules:

MODULE	ECTS
1. Data Analytics & IA for Business applications	4
2.Data Mining with Python	4
3. Databases and Data Management for Business Analytics	4
4. Data Visualization and Communication with AI	4
5. Artificial Intelligence and Machine Learning for Business Decisions	4

All the knowledge and skills acquired are applied in a final Capstone Project based on real data, in which participants use databases, programming, visualisation and artificial intelligence models to solve a business challenge.

Who is it aimed at?

The Expert Programme in Business Analytics & AI for Decision Making is aimed at business professionals who seek to acquire technical skills in data analysis and artificial intelligence to advance or pivot their career towards roles related to advanced analytics and the data industry.

The content of the programme can be applied to a wide variety of sectors, including financial services, consulting, marketing, IT and telecommunications, consumer goods, industry, health or education, where data analysis has become a key competence.

No advanced technical background is required. The programme’s step-by-step model builds participants’ skills from the ground up, moving from core concepts to advanced tools and practical use cases.

The programme is especially aimed at:

- Experienced business professionals (in marketing, finance, operations, risks, logistics, human resources, consulting, etc.) who wish to enhance their profile with technical skills in data analysis and AI.
- Business graduates who seek to specialise in business analytics to access new opportunities in the data industry.
- Professionals who already work with data (reporting, Excel, BI tools) and want to level up towards programming, modelling and artificial intelligence techniques.
- Non-technical professionals looking to build practical skills in SQL, Python, visualisation and machine learning using a progressive approach.

Blended model

We use a blended delivery model that offers face-to-face sessions on CUNEF Universidad’s Campus, which students can join live online, combined with tutored virtual activities.

The programme lasts one term (October–February), during which participants progressively cover all the content included in the different modules using a flexible methodology that is compatible with their professional commitments.

Face-to-face or live online sessions

The synchronous sessions take place on Friday afternoons from 4 to 9 p.m., and one Saturday per month from 10:30 a.m. to 1:30 p.m. Participants may attend these sessions face-to-face on campus or live online using a video conferencing platform. The sessions are recorded and available on CUNEF Universidad’s Virtual Campus.

Virtual activities

In each module, participants work using virtual content and carry out various projects online, guided by their professors.

During the programme, participants will use the following practical methodologies:

Individual work using online materials, texts and case studies
Model design using technical tools
Practical case studies and business problem resolution
Hands-on sessions with professors and collaborating experts
Final Capstone project based on real data, in collaboration with NTT Data professionals

Employability

As a participant in the Expert Programme in Business Analytics & AI for Decision Making, you will benefit from the high employability rates and strong career prospects shared by CUNEF Universidad graduates.

The increasing integration of Big Data and artificial intelligence in organisations is driving the demand for professionals with technical data skills. Companies are looking for professionals who can manage databases, programme in Python, build predictive models and use data analysis techniques to solve real-world business challenges.

This programme is aimed at professionals who seek to level up their skill set and evolve into data analysis, business intelligence or artificial intelligence projects in different industries.

Potential roles include Data Analyst, Business Analyst, BI Analyst or AI Business Analyst, as well as other functions focused on data governance and maximizing data-driven value within business environments.

Expert Programme in Business Analytics & AI for Decision Making

Delivery mode

Language

Credits

Places

Expert Programme in Business Analytics & AI for Decision Making

Curriculum

Syllabus

Who is it aimed at?

Blended model

Employability