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Santos Vijande, María Leticia
Business Management
PhD: Universidad de Oviedo
Office E4.8
BIO
Appointed Full Professor of Marketing and Market Research by Universidad de Oviedo in 2012, she won an Extraordinary PhD Award (1999).
Professor Santos Vijande has authored more than 120 scientific publications— articles, books and book chapters—, and supervised several PhD theses, some of which received International and Extraordinary mentions. She received an award for the best Spanish article on Marketing Research (2013).
She was the Director of the Internationalisation Office of Universidad de Oviedo, Deputy Director of IUDE (University Business Institute), member of the Trade Advisory Council of the Principado de Asturias and head of the SMART Research Group. She chaired the Committee of Economic and Business Sciences of the CNEAI from 2019 to 2020.
She is a Board member at ACEDE and an Associate Editor of Business Research Quarterly. She collaborates with ANECA, AEI, ACSUCYL and DEVA. She is a visiting professor at Warwick Business School.